What is the inspiration behind the Spring/Summer 2013 collection? Where did your inspiration come from?The Endless Summer collection is inspired by the California Beach vibe and the endless summer days spent doing what you love...skim boarding, riding waves, and building castles.
How did you pick the colours for this collection and what inspired your choices? The colours came from the inspiration. It was obvious that in order to stay true to the theme the colours needed to be bright and playful and represent a beachy keen lifestyle. Fabrics are reminiscent of hippie tie-dye made modern, with flourishes of hibiscus, and peace and love.
What does your design process look like? How do you get from ideas to final designs? After trend forecasting we decide on a theme and from that the colour story emerges. We then begin sketching up style ideas and playing with colour to create a cohesive collection.
What was your biggest struggle when designing the Endless Summer collection? Not creating too many styles! I was so inspired and just wanted to keep growing the collection.
What was your favourite part of designing the Endless Summer collection?
Pretending I was living the beach life day in and day out.
What do you love most about the this collection?I am in love with the colours of the Endless Summer collection and so many of the styles as well. I think it is my favourite collection to date!
Is there anything that sets this collection apart from collections in the past?
The boys woven plaid is a great addition to this collection and I love how it mixes and matches with all the colours in the line.
What are the most important things you keep in mind when designing for Peekaboo Beans?For me it always comes back to the children. The pieces have to be comfortable and function-able to let children be children and play.
What is your favourite piece from the Endless Summer collection?That is a tough question. Can I pick them all? For girls, I would say the Sun Kissed Capri, which my daughter is wearing today! For boys, the Cruiser Short for sure!!
What are you working on now?
Believe it not we are just wrapping up design for Fall/Winter 2013.